Urticaria, also known as hives is a common skin rash that causes itchy, red or skin colored, raised bumps or wheals on the skin. They are caused as body’s reaction to certain allergens. URTIPLEX ANTI-ITCH LOTION is a natural anti-allergic and anti-itch formulation. Herbs like Kumari and Kokum that reduce inflammation and have a soothing effect on skin rash and hives. This lotion helps offer a cooling effect and soothes burning sensation. It helps to relieve itching and reduce the flare-ups.